Evan Krauss has been named president of second screen TV app specialist GetGlue, where he’ll be based in New York and report to company CEO Alex Iskold.
Krauss, a digital media industry vet, most recently served as executive vice president of global advertising sales at another second screen app startup, Shazam, where he headed up the company’s media advertising team. After getting his start at agency.com in 1995, Krauss has also led product and business development at companies such as Yahoo, AOL, Excite, Jumptap, and Looksmart, and has worked with major global brands, including Procter & Gamble, Ford, Walmart, Pepsi, NBC, Bravo and CBS.
“Evan is a very experienced leader, thinker and a passionate contributor to the second screen & social TV revolution,” GetGlue founder and CEO Alex Iskold said, in a statement. “Evan pioneered innovative products, native advertising models and created companies we admire. We are fortunate to have him on board defining and scaling GetGlue’s business.”
GetGlue says it has 4 million registered users for its reward-based TV “check-in” apps. DirecTV and Sony are among GetGlue’s announced customers and, according to a spokeswomen, GetGlue has “additional MSO integrations in progress.”
GetGlue, founded in 2007, has raised $24 million and counts Union Square Ventures, RRE Ventures, Tim Warner Investments and Rho Ventures among its investors.
Viggle, a GetGlue’s competitor, announced Tuesday that it had eclipsed 3 million registered users. Viggle and GetGlue are also erstwhile M&A partners. Viggle tried to buy GetGlue for $25 million, but GetGlue scuttled the proposed merger in January.