Excite@Home Pares Enliven Stake


REDWOOD CITY, CALIF. -Keeping a promise to investors that it will focus on its core high-speed cable platform, Excite@Home Corp.
has divested its ownership stake in Enliven, its "rich media" advertising unit.

Enliven will operate as an independent company backed by Sage Hill Partners, though Excite will retain an undisclosed minority interest in the company and serve on its board.

CEO George Bell said in a statement that will continue to offer Enliven's products to ad clients.