Execs See Hype, Hope in Authentication

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Authentication will reach a critical mass within the next three years, but there are still lots of technical-and legal-hurdles to clear before we get there. That was the message at a panel discussion hosted by Multichannel News and Broadcasting & Cable Aug. 18.

Quincy Smith, the CEO of CBS Interactive, Bob Bowman, president and CEO of Major league Baseball Advanced Media and Marty Roberts, vice president of marketing for ThePlatform spoke with Multichannel News Editor-in-Chief Mark Robichaux at the Paley Center for Media here.

Smith says CBS is out to make authentication happen, and sooner rather than later.

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