ExerciseTV Strikes iTunes Deal

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iTunes will be offering a variety of video workout programs from ExerciseTV, the Comcast-run on-demand service, officials said Thursday.

Fifteen exercise programs across three categories—including Yoga and Pilates, Sculpt and Tone, and Slim Down—will be available on the iTunes Store. These ExerciseTV videos will be offered for purchase and download for $1.99 an episode through a partnership with New Video Digital.

“ExerciseTV is very proud to be providing fitness programming on iTunes,” ExerciseTV general manager Chris Mansolillo said in a prepared statement. “This is another extension of our mission to use all available digital distribution platforms to provide consumers with high-quality, portable, customized workout videos.”

On VOD, ExerciseTV viewers can use the service’s DVD-like functionality to work out at their own pace in the privacy and comfort of their own homes. Users can browse ExerciseTV’s workout and training options, select the video that works best for them and then workout at their own pace.

The new availability on iTunes is an extension of ExerciseTV’s array of distribution outlets for its exclusive download-to-own video library.

The free VOD television service, which launched in January 2006, is currently available in more than 26 million homes via Comcast, Time Warner Cable, Cox Communications and Bresnan Communications.

ExerciseTV was founded by Jake Steinfeld of “Body by Jake,” and developed by Comcast. The service is managed by Comcast, with New Balance Athletic Shoe and Time Warner Cable acting as additional equity partners.

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