Eyeview Teams With TiVo Research, Clypd

Deals Expand Addressable, Programmatic TV Advertising Business

Eyeview is expanding its digital video advertising business into TV by forming partnerships with TiVo Research and clypd.

A nine-year-old firm, Eyeview uses first party data from clients including Pepsi, Nexium, Hallmark, Aleve, Ace Hardware, Walmart, BMW, Ford, Jaguar/Land Rover, GM, Toyota and Hyundai to create ads tailored to specific video viewers.

“In 2016, marketers are excited to become more effective at TV advertising,” said Oren Harnevo, CEO & cofounder of Eyeview. “With the TiVo Research and clypd partnerships, Eyeview’s programmatic offering paves the way for the next iteration of TV advertising – where campaigns move the needle for brands' bottom lines through precise targeting and measurement."

Read more at B&C.