Rooster Teeth, a digitally-focused entertainment and media company that also runs its own SVOD service, has named Ezra Cooperstein as president.
For the past three years, Cooperstein has been helping to lead the Rooster Teeth business as president of Fullscreen Media, which acquired Rooster Teeth in 2014.
Rooster Teeth produces shows such as RWBY and Red vs. Blue, and claims to have an online community of more than 45 million. It also runs its own SVOD services, with two subscription tiers, and also offers a subscription service through VRV, Ellation’s SVOD aggregation offering.
Its SVOD channel, called FIRST, has more than 250,000 subscribers. Rooster Teeth also runs its own RTX live events in locations such as Sydney and London.
In his new role, Cooperstein will head up key areas of revenue growth for Rooster Teeth, including FIRST, its consumer products and e-commerce business, live events, and external areas of the business that include strategic partnerships.
Prior to Fullscreen, Cooperstein was the founding CEO of Maker Studios (acquired by Disney in 2014), and was VP and director of innovations at Initiative, an ad agency subsidiary of IPG. He also served on the founding creative team of Al Gore’s Current TV channel (acquired by Al Jazeera in 2013) as VP, development and programming.