Facebook today said it has begun to introduce publisher logos in news articles appearing in Trending and Search sections, holding that the move drives more brand awareness for those content partners while also helping users know the source of news that’s distributed on the social media platform
“Publishers will now be able to upload multiple versions of their logos through a new Brand Asset Library, so that the logos can appear next to their content on Facebook,” Andrew Anker, product manager at Facebook, explained in a blog post. “We built this in close collaboration with a number of partners, as part of the Facebook Journalism Project, and are now rolling this out more broadly to all publishers.”
Facebook is starting this logo treatment only for articles in Trending and Search (eligible publishers can upload their logos through Facebook’s new Brand Asset Library), “but the eventual goal is to extend these to all places where people consume news on our platform,” Anker added, noting that the addition of logos will help FB users “better decide what to read and share.”
He also cited a recent study by the Pew Research Center finding that only 56% of respondents could recall the source of a new link viewed on social sites.