Facebook, taking its latest shot in its social TV battle with Twitter, released the finding of a new study that shows that 60% of TV related interactions on Facebook happen while the show being discussed is on the air.
Up to a quarter of the TV audience is posting content related to the show they are watching on Facebook, according to the survey conducted by research firm SecondSync called “Watching with Friends: How TV Drives Conversation on Facebook.” Previous assumptions were that most Facebook activity took place before or after shows aired and not in real time.
“TV is an important area for Facebook and it has been actively encouraging activity in this space for some time,” according to the report. “Pages for shows, the adoption of the hashtag and the ‘Watching’ status update have all contributed to the high volume of interactions.”
Conversations about TV on Facebook are most often begun by posts by members, and those conversations continue in the form of comments.
The survey found that 80% of TV-related chatter on Facebook comes from a mobile device.
Read more at B&Chere.