Offering further evidence that social media has been woven deeply into the fabric of consumer technology, two giants in the sector -- Facebook and Twitter -- have joined The Consumer Technology Association (CTA).
"Facebook and Twitter are great American companies that have fundamentally revolutionized how we communicate," Gary Shapiro, CTA’s president and CEO, said in a statement. "They have created extraordinary new platforms for commerce and innovation, fulfilling the remarkable potential of the internet. They have empowered individuals across the globe to create strong communities and share news, humor, hopes and dreams. We are beyond thrilled to welcome both Facebook and Twitter as CTA members."
Twitter and Facebook are joining the CTA mix as video apps and services become increasingly important at the respective social media platforms. Of recent note, Twitter notched a deal to stream the National Football League’s Thursday night games package.
Additionally, virtual reality, the focus of Facebook-owned Oculus, has also become a major theme for CTA and its annual Consumer Electronics Show. In January, CTA (formerly the Consumer Electronics Association) forecasted that VR headset unit sales will rise 500%, to 1.2 million, in 2016.
“The Consumer Technology Association's goals align with Facebook's mission to make the world more open and connected," Greg Maurer, director of public policy, Facebook, said. "We look forward to working with CTA and our peers in the tech industry to help government and thought leaders better understand how our services work and what we need to remain an engine of economic growth in America."
Facebook is also joining CTA's Disruptive Innovation Council, a group that also includes Airbnb, Boingo, DJI, Expedia, Inc., Google, GoPro, Lyft, MC10, Nest, Pandora, TripAdvisor, Uber, WebMD and Yelp.