ABC Family and FX last week each renewed one freshman series, but the jury is still out on scripted fare from both networks.
ABC Family commissioned a sophomore season for Wildfire. The drama series, about the struggles of a young woman trying to turn her life around, averaged a 1.6 rating through seven episodes — a 100% increase over last year in the Monday 8 p.m. to 9 p.m. time slot.
The network might also renew Beautiful People — if it can generate ratings close to the 1.3 garnered by its Aug. 8 debut. “With Wildfire and Beautiful People, we’ve had the two best series launches in the history of the network,” President Paul Lee said. “We set out this summer to let our audiences know that we could really become a destination for original series and we’ve certainly done that.”
Meanwhile, FX renewed 30 Days, the life-transposition reality series created by filmmaker Morgan Spurlock (Supersize Me), which averaged a 1.2 household rating.
The network, however, is still evaluating the Iraq War series Over There, which stabilized in its third week after taking a major ratings fall from an impressive 3.2 for its July 27 launch. The series’ Aug. 10 show averaged a 2.2 rating, slightly above the 2.1 mark the prior week.
The network’s two comedy entries, Starved and It’s Always Sunny In Philadelphia, averaged a 1.0 rating after three episodes, according to the network.