Nationally syndicated radio talk show personality Dave Ramsey is the latest addition to the team at Fox Business Network, which is scheduled to launch in the high-definition format on Oct. 15.
The personal finance expert will serve as the host of yet-to-be-titled primetime show, according to Fox News executive vice president Kevin Magee.
A personal finance expert, Ramsey’s radio program The Dave Ramsey Show, which he will continue to broadcast, has been on the air for more than 15 years. It can be heard on over 325 radio stations across the country with an average of more than 3 million weekly listeners, according to FBN officials.
“Dave Ramsey is a welcome addition to FBN’s programming,” said Magee in a statement. “Our primetime format will offer a new opportunity for Americans to benefit from Ramsey’s practical financial advice.”
The comment is in keeping with remarks made by News Corp. chairman and CEO Rupert Murdoch at the Goldman Sachs Communacopia conference Tuesday when he pointed to the different approach FBN would take relative to sector leader.
“CNBC is a financial channel for Wall Street. We’re for Main Street,” Murdoch said. “We’re looking for different things, different initiatives, a different look. You will see a very exciting channel.”
FBN, a spinoff from Fox News Channel, which is also owned by News Corp., has yet to delineate its programming schedule.