As expected, the FCC voted Thursday to eliminate the UHF discount, which allowed TV station owners to count only 50% of a UHF's audience toward the FCC's 39% cap on a station group's total audience reach.
The item was approved 2-1, with Republican commissioner Ajit Pai dissenting. The item proposes grandfathering deals currently in the pipeline, but not those struck after the FCC releases the NPRM approved today (Sept. 26). It also proposes that when grandfathered UHF's are sold, the discount will not transfer with them.
Acting FCC chair Mignon Clyburn has billed the change as noncontroversial--given that UHF stations are no longer the red-headed spectrum stepchildren in digital that they were in analog, which has been the case since the 2009 DTV transition. In her statement, she poined out that there was no longer any technical justification for the discount and that its elimination has been anticipated for years--as far back as 1998. The TV industry has anticipated elimination of discount for over a decade, she said, and no market participant should be surprised.
Pai said he agreed that it was probably time to get rid of the discount, but it was the way the commission was doing it that drew his dissent.
"[B]ecause the NPRM we adopt this morning proposes to dramatically tighten our national television ownership cap and to essentially make that rule change effective immediately, I must respectfully dissent," he said.
He said the FCC should have at the same time reviewed that 39% cap and whether it should be raised. "Eliminating the UHF discount would substantially tighten the national ownership limit," he said. "But while today’s item proposes to tighten the national cap, it does not seek comment on whether doing so would be a good idea."
Pai is also concerned that deals struck between Thursday's vote and the final order would also be subject to the change. He points out that the item "only proposes to eliminate the UHF discount. It does not actually end the UHF discount. [Media Bureau Chief Bill Lake appeared to make that point himself in introducing the item as the start of a proceeding to consider elimination]. The UHF discount will be the law of the land tomorrow and every day after that unless the Commission votes to repeal it," he said. “Through its grandfathering proposal, however, today’s NPRM effectively tells the private marketplace to behave as if the UHF discount has already been eliminated, treating the rest of the rulemaking process like an empty formality. The practical results of this “sentence first, verdict afterward” approach will be to dampen the market for broadcast transactions and depress station values. Perhaps that’s the point, but it won’t serve either private or public interests well."
The last reference to that "perhaps" being the point appears to be a reference to the price the FCC will have to pay to move broadcasters off their spectrum for the incentive auction.
Some broadcasters also see the FCC move as a way to further limit them and depress the station sales market as the commission encourages broadcasters to give up their UHF spectrum in the upcoming incentive auctions.
Industry players saw the timing of the UHF item under Clyburn's watch as a shot across the bow at super groups like Sinclair. In fact, Sinclair struck a deal Wednesday to buy some more stations on the eve of the vote that limits its further growth--it was just under the 39% cap--without the discount--before that most recent announced purchase.
Consolidation critic Free Press was pleased by the FCC decision.
“Whatever the original justification was for this discount, it’s now obsolete," said policy director Matt Wood. “Broadcasters have known for the last nine years that the discount was under review. The rule lost its technical justification long ago and became nothing more than a gift for large conglomerates. Unfortunately, the item today would grandfather any broadcasters with deals currently pending. But the broadcasters cutting these deals had no right to expect the continuation of this outdated loophole."
Wood said he was disappointed that Pai "has sided with broadcasters in arguing against the congressionally mandated limit."