FIFA, Sony To Deliver 2010 World Cup Matches In 3D


FIFA has struck a deal with Sony that will broadcast up to 25 matches of next year's World Cup soccer tournament in 3D, the company announced Dec. 3. The deal utilizes Sony's 3D technologies and will make 3D World Cup action available to viewers for the first time.

"Our sponsorship of the FIFA World Cup allows us to leverage our cutting-edge 3D technology and premier products with dazzling content to produce a unique and totally compelling viewing experience," said Sir Howard Stringer, chairman/CEO/president of Sony Corporation.

The draw for the World Cup, which will play out in South Africa next year from June 11 through July 11, is scheduled to be announced tomorrow at noon (ET).

Read the full story at B&C here.