Filmmaker Reginald Hudlin has joined Black Entertainment Television as president of entertainment.
Hudlin’s work includes House Party, Boomerang, The Great White Hype, Bebe's Kids and The Ladies Man. His most recent film, Paramount Pictures romantic comedy Serving Sarah in 2002, featured former Friends star Matthew Perry, Elizabeth Hurley and Cedric "The Entertainer."
He becomes chief programming executive in charge of BET's music; entertainment; specials; sports; news and public-affairs; film and program acquisitions; home-entertainment; and programming-development units.
The network said Hudlin will divide his time between BET programming and production hubs in Los Angeles and New York and the company’s headquarters in Washington, D.C.
“At a time when original programming is a strategic priority for BET, I am thrilled to have one of Hollywood's brightest and most creative minds join us," BET CEO Debra L. Lee said in a prepared statement.
“Reginald joins us at a point when BET is celebrating its 25th anniversary, distribution is at an all-time high and our viewership continues to grow,” she added. “It's the ideal circumstance to which an executive with his track record can bring additional creativity and vision."