Final Four Shatters Cable Record

Kentucky-Wisconsin Most Viewed Semifinal Game in 19 Years
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The 2015 NCAA Men's Basketball Tournament continued to set records over the weekend.

Saturday's national semifinal game between Kentucky and Wisconsin -- in which the Badgers ended the Wildcats' quest for a perfect season -- shattered the cable TV record for college basketball, averaging 22.6 million viewers.

The game, which aired across TBS, TNT and truTV, bested the previous record (Kentucky's win over Wisconsin in last year's Final Four) by 39% and was the most viewed Final Four game in 19 years. The early game between Duke and Michigan State averaged 15.3 million viewers, up 31% from last year's first game and the most-viewed in that time slot in 10 years.

Read more at broadcastingcable.com.

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