Verizon signed a deal with Google, which will sell some local ad inventory across 50 networks on FiOS TV through its Google TV Ads platform -- but the search giant still lacks deals with any cable operators.
With the addition of FiOS TV, which has about 3.3 million subscribers, Google TV Ads will be able to serve ads to 35 million households given Google's existing deals with DirecTV and Dish Network.
That gives Google TV Ads the ability to reach almost one-third of all U.S. cable and satellite homes, according to Mark Piesanen, director of strategic partnerships for Google TV Ads. "Combine this reach with our digital buying platform, and you have one powerful solution that can deliver results," he wrote in a blog post Thursday.
Dish places Google TV Ads across more than 100 networks but DirecTV is initially placing ads across only 11 smaller networks.
Google's TV advertising ambitions suffered a blow last month when NBC Universal terminated its Google TV Ads relationship to sell national spots across Syfy, Oxygen, MSNBC, CNBC, Sleuth and Chiller.