FiOS TV Names an Ad Agency

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Viamedia will be Verizon Communications’ representative for local and regional advertising sales for its FiOS TV service.

The independent cable rep firm is now selling local advertising for Verizon in FiOS TV markets Boston; Dallas; Los Angeles; Baltimore; Washington, D.C.; New York; Philadelphia; Tampa, Fla.; and Norfolk and Richmond, Va.

Verizon said it expects to begin local advertising on FiOS TV in the Boston market and most other markets by the end of the first quarter, adding that it started a phased rollout of Verizon ads on FiOS TV leading up to the local-advertising launch.

Lexington, Ky.-based Viamedia and affiliate companies represent more than 2.1 million cable households across the United States.

In other FiOS TV news, Verizon announced several franchises and launches over the past week.

The telco was awarded franchises in: Port Chester and Tuckahoe, N.Y.; Lower Merion Township, Pa.; Richmond, Va.; and Wilmington, Mass.

And FiOS TV service launched in Elmsford, N.Y.

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