Firm Touts DBS Triple-Play Solution

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A new London-based technology firm boasted Thursday that it has a product that could allow direct-broadcast satellite operators such as DirecTV Inc. and EchoStar Communications Corp. to offer two-way interactive services that would allow them to compete with the triple-play bundles of video, voice and data marketed by cable operators.

WiNetworks Inc. said its product would allow DBS operators to integrate their satellite systems with the WiMAX wireless-broadband standard in order to offer triple-play services.

CEO Effi Atad said in a prepared statement that the product “will do for DBS what HFC [hybrid fiber-coaxial] did for cable and will make DBS operators the third and most-effective broadband-access channel to the home.”

The company demonstrated the technology at the International Broadcasting Convention trade show in Amsterdam, Netherlands.

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