'First Four' Ratings Decline On Second Night

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The third and fourth games of the First Four didn't measure up to the initial two with the Nielsens.
According to Nielsen Fast National data, TruTV averaged a 0.5 U.S. rating and 786,000 watchers for its coverage of University of Texas San Antonio-Alabama State from 6:30 p.m. to 9 p.m. on March 16, followed by a 0.8 and 1.25 million watchers on average for VCU-USC in the nightcap.
That compares with a 0.8 and 1.2 million viewers for the initial "First Four" game on March 15, UNC Asheville v. Arkansas-Little Rock, while Clemson v. UAB netted a 0.9 household rating and 1.35 million watchers in the nightcap.
For the First Four, TruTV averaged a 0.8 U.S. rating and 1.142 million viewers for coverage of the First Four on Tuesday and Wednesday night,
The NCAA tournament was expanded this year to a 68-team field, with TruTV televising the First Four contests. CBS and Turner Sports reached a 14-year, $10.8 billion deal with the NCAA last April, under which each game, for the first time in the tourney's 73-year history, has its own national window on either the broadcast network, TruTV, TBS or TNT.

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