Charter Communications Inc. is rolling out its "Digeo" interactive-TV product on its Motorola Inc.-based system in Clarksville, Tenn. -- the first such launch on a Motorola platform in the United States.
"Our ITV product is now on Scientific-Atlanta [Inc] and Motorola platforms in commercial deployments," Digeo vice president and general manager Randy Carlson said.
Charter has launched Digeo in 770,000 S-A homes. Several additional Motorola launches are scheduled by year-end, which will give Digeo a 1 million-home footprint across Charter properties, Carlson said.
Clarksville has 20,000 digital set-top customers.
The deployment helps Charter in its quest to stem subscriber losses to direct-broadcast satellite by using interactive applications to cut down churn. For Digeo -- which has no other MSO deals save for Charter -- it legitimizes its technology on the Motorola platform.
"It’s the same channel suite," Carlson said, running news, entertainment, weather, sports and money channels for Charter’s subscribers. The functionality on the Motorola platform is largely the same as S-A’s, he added.
Digeo is owned by Charter chairman and majority shareholder Paul Allen.