Time Warner Cable replaced ad-sales veteran Larry Fischer with Joan Gillman, who was named corporate senior vice president and president of media sales.
Gillman will be based in New York and report to Landel Hobbs, Time Warner Cable’s chief operating officer.
In a prepared statement, Hobbs said Fischer “has decided to explore several other professional options,” but he will help Gillman in the transition over the next few months.
Fischer has been with Time Warner Cable since 1988, and he took over as president of Time Warner Cable Media Sales about four years ago.
Most recently, Gillman served as VP of interactive TV and advanced advertising at Time Warner Cable, and she was responsible for the development and deployment of new interactive and advertising products and services.
Prior to joining Time Warner, she served as president of a subsidiary of OpenTV, where she was responsible for the Playjam games channel and the production of interactive-TV channels and applications for OpenTV clients.
Gillman has also worked in the United Kingdom for British Interactive Broadcasting, an interactive-TV joint venture between British Sky Broadcasting Group, British Telecom, Matsushita Electric Industrial and HSBC. There she oversaw the business development, legal and regulatory teams.
She entered the interactive industry in 1995 as VP of marketing for Physicians’ Online, a healthcare Internet-service provider.
“Joan is the architect of our advanced advertising strategy,” Hobbs said in a prepared statement. “She has helped to make Time Warner Cable the industry leader in terms of interactive-TV offerings. Her work with NBC Universal, Navic [Networks], BIAP [Systems], eBay and other third parties in developing successful business partnerships provides a model for building similar relations with advertisers and their agencies. We look to Joan to help us chart the course as the advertising business model evolves.”