Linda M. Fisk has joined Scripps Networks in the newly created position of vice president of online marketing and analytics.
Fisk had been VP of audience development and management at Belo Corp.’s Belo Interactive.
In her new role, she will be responsible for increased research and analytics to better understand the programmer’s online-brand audiences, including consumers and advertisers, as well as implementing strategic online-marketing initiatives.
Fisk will also assist with the process of search-engine marketing and overall search technology for the brand Web sites.
Scripps Networks is the parent of cable services Home & Garden Television, Food Network, Do It Yourself, Fine Living, Shop at Home and Great American Country.