Fitness Guru Nordin Touts Assets On ExerciseTV

By R. Thomas Umstead
published

Video On Demand service ExerciseTV has acquired international fitness model and personality Pauline Nordin's video workout system The Butt Bible for its on demand lineups beginning June 28.

Nordin, who stars in the Nordic version of weight loss reality series The Biggest Loser, will host six circuit-style workout videos which emphasize the toning of the gluteus maximus muscles as part of Exercise TV's The Butt Bible-brandedprogramming block, said network officials.

"Pauline Nordin is a trainer like no one else you have seen from ExerciseTV before," said Chris Mansolillo, president of ExerciseTV. "The Butt Bible programming block on ExerciseTV On Demand is a great opportunity to introduce this strong and inspiring trainer to our audience."

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.