FitTV will continue to expand its lineup beyond exercise with more than a half-dozen new series this upcoming season, ranging from a reality program called The Gym to a show hosted by Gabrielle Reece.
The six to eight new shows FitTV will serve up include Insider Training,which is hosted by Reece and will launch in September; and The Diet Doctor,which bows in June and features Dr. Melina Jampolis.
The network, part of the Discovery Networks U.S. stable, will also screen some specials with actress and fitness writer Marilu Henner.
“Looking at 2005 through the upfront, where I put my energy for FitTV was really on broadening the network,” senior vice president and general manager Carole Tomko said. “The Gym is going to be our first reality series, but you’re going to see this year -- as well as through ’06 -- nutrition, lifestyle, adventure, motivation, self-help. So in addition to when we launched and we had a large emphasis on exercise, we really spent the past year building.”
FitTV also said last week that it will forge forward without fitness impresario Jake Steinfeld, who was a partner in the network for its relaunch just over a year ago.
Steinfeld was traveling last week and couldn’t be reached for comment. Discovery declined to say whether he retained any ownership in FitTV.
For more on FitTV, please see Linda Moss’ story on page 42 of Monday’s issue of Multichannel News.