Flavor of the Week: Dish Network’s Tailgater

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THE HYPE: Here’s
the real TV Everywhere.
The No. 2
satellite operator
is hitting the great
outdoors with the
Tailgater, a 10-pound portable satellite system designed
to let customers watch TV in their RVs, at a campsite, in
a stadium parking lot and at other locations.

WHAT IT MEANS: The out-of-home play is one way Dish is
trying to hook satellite subs, after losing a net 135,000
in the second quarter (analysts have also forecasted a
decline for the third quarter). But portable satellite-TV
has been a niche market; DirecTV has offered a similar
system, Sat-Go, priced at $499, since 2007.

PRICING: $350; also requires Dish’s ViP 211k singletuner
HD receiver (list price: $149). Tailgater is
manufactured by King Controls, a vendor of mobile
and portable satellite antennas.