Food Network said it’s the first culinary network to launch a “skill” on Alexa-powered devices, such as the Amazon Echo, Echo Dot, Amazon Tap and Amazon Fire TV, enabling users to ask for and receive info about network shows, the network's schedule, and recipes that are featured on-air.
Users can add this element by asking, “Alexa, enable the Food Network skill.”
Once set up, Alexa will recognize several voice-delivered questions such as, “Alexa, what’s on Food Network right now?” and “Alexa, send me the recipe I saw on The Pioneer Woman yesterday.”
Food Network is adding the feature as consumers continue to gravitate to smart home platforms, including those that rely on voice to navigate and obtain information.
“Voice is emerging as a way for consumers to connect and interact with brands in a way that provides value in their lives, and this launch is a first step toward more utility-based services down the road as we integrate with Alexa,” Liesel Kipp, vice president of product management for Food network parent company Scripps Networks Interactive.
“As the consumer experience evolves, it’s important that we super-serve our Food Network fans, meeting them anytime, anywhere they wish to engage with our brand as we continue to be the leader in food information, inspiration and entertainment,” added Henry Ahn, Scripps Networks’ president of content distribution and marketing.