Food Network is now in the takeout business.
The E.W. Scripps Co.-owned channel will roll out its first home-video entries
Nov. 15 under the 'Food Network Takeout Collection' banner, Food vice president
of marketing Adam Rockmore said.
The first collection showcases a trio of videos from Food series Good
Eats, with chef Alton Brown. Featuring three episodes of the popular skein
on each tape, the collection begins with 'Juicy Meats,' 'Super Sweets' and
'Holiday Treats.' Each video has 20 minutes of never-before-seen interviews with
Brown talking up recipes and techniques.
The videos will be available for $19.95 apiece or $49.95 for all three. The
tapes can be purchased through FoodTV.com or via 1-800-565-FOOD. The network has
no immediate plans to sell the collection through grocery stores or other
culinary specialty outlets.
'Expanding the Food Network brand into the home-video arena answers the call
of viewers for an in-home library of Food Network programming,' Rockmore said in
a prepared statement. 'Launching this retail category is a new way to reach out
to our loyal and passionate fan base.'