Food Signs Agency, Preps Redesign - Multichannel

Food Signs Agency, Preps Redesign

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Food Network has an estimated $1 million on-air redesign under way, industry
sources said.

In addition, the programmer has chosen New York-based Margeotes Fertitta +
Partners as the ad agency on its estimated $5 million-plus account. It replaces
Grey Global Group's GWhiz.Entertainment.

A Food spokeswoman confirmed the agency change but offered no comment on the
redesign by press time.

Home & Garden Television -- a Food sibling under Scripps Networks --
confirmed earlier reports Thursday that Detroit-based Doner has won its
estimated $10 million account, replacing Lewis Communications of Birmingham,
Ala.

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