Food, Time Warner Set 'Grill' Stakes


Food Network announced Thursday that Time Warner Cable will exclusively tie
in to its "Grill All Day with Bobby Flay" sweepstakes, due to run June 16-July

The grand prize is a state-of-the-art Weber-Stephens Product Co. grill and
$10,000 cash, Food vice president of marketing Adam Rockmore said.

In addition, Flay will travel to the winner's hometown and teach the winner
and 50 guests how to master the grill. Each guest will get an autographed copy
of Flay's cookbook, Boy Meets Grill -- also the title of Flay's latest
Food series.

In addition to the one grand prize, Time Warner will award seven regional
winners Weber grills and 500 others copies of Boy Meets Grill.

The sweeps will be supported with on-air spots and point-of-sale displays at
local sponsors' retail outlets.