Discovery Network veteran John Ford has joined Ion Media Networks as president of programming.
Ford will explore creating original programming at Ion, while also overseeing acquisitions, scheduling, creative strategy and positioning.
"John's seasoned experience brings a whole new creative perspective to Ion, including his background in acquisitions, unscripted reality content, major events and co-productions," said Brandon Burgess, CEO of Ion Media Networks, in announcing the hire. "All these content sources are on the table as Ion builds upon its growth momentum and looks to extend its television franchise in the years to come."
Ford will be working with Marc Zand, who assumes a new and expanded role as executive vice president, content acquisitions and digital networks. Zand will oversee the network's TV series and movie acquisitions and negotiation activities reporting to Ford, while continuing to lead Ion's digital channels Qubo and Ion Life. Zand had been executive vice president, digital networks and business Affairs
"Ion is a great environment to serve loyal entertainment TV audiences in the network's growing 25-54 fan base," Ford said. "I look forward to drawing on ION's impressive distribution across broadcast, cable, satellite and telco households to serve and grow this core demographic."
Ford held senior executive positions at Discovery Networks channels including Discovery Channel, TLC, Discovery Times and Military Channel. He also served as executive vice president, programming at National Geographic Channel.