Former Android TV Product Chief Prüter Joins Vewd - Multichannel
Executive will focus on pay TV operator products for Oslo smart TV software maker

Oslo, Norway-based smart TV software vendor Vewd has named former Android TV products chief Sascha Prüter its new chief product officer.

Prüter will lead all of Vewd’s product management efforts, focusing on the company's emerging portfolio of pay TV operator products, including the recently announced Vewd OS for Android TV.

“Sascha understands how to design compelling OTT products and has deep commercial insight relevant to global pay TV operators and leading OEMs,” said Aneesh Rajaram, CEO of Vewd, in a statement. “His experience creating world class solutions aligns well with Vewd’s strategic product roadmap.”

Founded 15 years ago, Vewd lists Samsung, Sony, Verizon and TiVo among its customers.

As a key member of Google’s Android leadership team, Prüter was responsible for all TV-related product and partner engineering efforts. Most recently, he led the charge to build and distribute Android TV to nearly one hundred pay TV operators globally. He also ran the Android platform program management team in charge of Android operating system releases to phones and tablets across the world.

Prior to joining Google, Prüter headed program management teams for MediaRoom at Microsoft, as well as working directly with major pay TV operators to deploy IPTV systems in global markets.

“I am very excited to join Vewd because they are best positioned to unlock the next stage of growth and innovation in the OTT sector,” Prüter said. “First, Vewd has built an elegant business model serving all of the players across the OTT ecosystem in neutral manner. Second, Vewd is a global company with customers and capabilities in over 150 countries. Finally, Vewd is a well-established OTT pioneer and has a culture of innovation built over its 15-year history. I look forward to working with Vewd's talented teams to build a strong product portfolio that builds upon and accelerates their vision across the connected TV landscape."

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