Mark Lopez, the former head of U.S. Hispanic audience sales at Google, has been appointed to executive vice president and general manager, Univision Digital.
Lopez, whose new role becomes effective May 1, will be based in Miami and report to Isaac Lee, president of News and Digital for UCI, and CEO of Fusion.
Working with Univision’s sales, product, tech and content teams, Lopez will lead business responsibilities for Univision Digital across platforms.
UCI said his appointment is part of its commitment to expand and strengthen its digital offerings and to extend the Univision brand and content to a broader, tech-savvy audience across platforms.
At Google, Lopez was responsible for developing and growing Google’s U.S. Hispanic media business. Prior to that, he was chief operating officer of Terra Networks U.S.A., a post he held from 2007 to 2010. Between 2004 and 2007, Lopez was a publisher at AOL Latino, in charge of all U.S. Hispanic advertising revenue, trade marketing and business development.
He began his career as a senior consultant with Mercer Management Consulting and Andersen Consulting. Lopez holds a Bachelor’s degree from Rensselaer Polytechnic Institute and an MBA from MIT’s Sloan School of Management.
“The addition of Mark at a time when our main focus is digital innovation and expansion speaks to our commitment to delivering a Univision branded experience everywhere our audience is and driving engagement across platforms,” said Lee, in a statement. “Mark’s expertise in digital media, combined with his profound understanding of U.S. Hispanics, makes him a perfect fit for UCI’s digital arm, where he will undoubtedly be instrumental in moving our digital strategy forward.”