Andrew Goldman, a pay TV industry vet and former long-time HBO executive, has been named chief strategy officer of TVtibi, a startup that is developing an a la carte programming service that is delivered over-the-top.
In his new role, Goldman will be overseeing TVtibi's content acquisition and programming strategy.
TVtibi hit the market in beta form recently with a platform that is aiming for global reach, starting off with a range of currated a la carte offerings, including Classic Cool, a service built through a content partner that provides titles to Turner Classic Movies. TVtibi believes it is coming to market as digital distribution rights loosen up and content owners become more comfortable with selling services a la carte. TVtibi launched initially on Windows 8.1, Windows RT and Windows 10, and plans to launch apps for iOS and Android later this year. For more about TVtibi and its plans, please see this Next TV story (subscription required) from the August 10 issue of Multichannel News and Broadcasting & Cable.
Goldman most recently was vice president, programming strategy and planning at HBO, and helped to oversee new ventures and platforms there, including OTT and subscription VOD. Goldman, who has been an adjunct professor in the department of film and television at NYU’s Tisch School of the Arts since 2006, began his career as a screenplay analyst at Warner Bros.
"We are very pleased and excited to have Andrew on board overseeing our content strategy. Andrew brings a wealth of experience and knowledge to our company and has already positioned us to increase our content offerings globally," said Ready, Set, Sync!/TVtibi president and CEO Matthew Beck, in a statement.
"I'm very excited to work with Matthew and the management team at TVtibi, a brand with the vision to understand how consumers want content and how to bring it to them with the best value,” Goldman added. “I see a fantastic market opportunity for this unique OTT service, which features a curated selection of the best programming with global reach."