Fox Deportes will celebrate Hispanic Heritage Month with a marketing campaign profiling Hispanic athletes representing a variety of sports, said the network officials.
Beginning this month and running through the end of the year, the network’s first ever campaign showcases athletes in a series of vignettes that will run across all Fox Deportes programming.
The campaign includes World Boxing Champion and Hall of Famer Oscar De La Hoya; U.S. Men’s National Team and LA Galaxy star Omar Gonzalez; Kentucky Derby winner on California Chrome, jockey Victor Espinoza; NFL rising stars Gavin Escobar of the Dallas Cowboys and Mychal Rivera of the Oakland Raiders (pictured); and UFC lightweight champion Anthony Pettis and number-one contender Gilbert Melendez, coaches of the new season of The Ultimate Fighter: A Champion Will Be Crowned.
“FOX Deportes is thrilled to launch this campaign,” said Carlos Sanchez, Executive Vice President and General Manager in a statement. “The project gives us the opportunity to honor Hispanic athletes who really try to make a difference, and collaborate with our partners to celebrate our community.”