Fox, Fuel Rev Up On-Demand Lineups


Fox Cable Networks ontinues to build out its on-demand offerings, bolstering carriage for FX, as well as action sports proponent Fuel TV.

Fox Cable said it has reached agreements for FX On Demand and FX HD On Demand with systems owned and operated by Time Warner Cable and Cox Communications. The deals, terms of which were not disclosed, come on the heels of the services debut last last fall, with Comcast, the industry's foremost on-demand proponent.
Coupled with its position on Comcast and launches on DirecTV and Charter Communications, the additions on Time Warner Cable and Cox push the availability of FX VOD and FX HD VOD to more than 30 million homes.
The services enable Cox and Time Warner Cable subscribers to watch episodes from FX original series, including Rescue Me, Nip/Tuck,Sons of Anarchy, Damages and It's Always Sunny in Philadelphia, plus such theatricals as Mr. and Mrs. Smith, John Tucker Must Die and Just My Luck on demand. They will also have access to upcoming releases like X-Men 3,Ice Age 2 and Devil Wears Prada.
Fox Cable Networks is supporting the FX VOD and FX HD VOD launch with customized MSO cross-promotional spots and advertising in VOD promotional bill stuffers and direct mail.
"FX is one of the most popular and widely distributed networks on television, and we're pleased to expand our relationships with Time War-ner Cable and Cox by launching FX VOD and FX HD VOD on their systems," Fox Cable Networks president of affiliate sales and marketing Mike Hopkins said in a statement. "Both Time Warner Cable and Cox are valued partners in the distribution of our cable networks, and FX VOD enhances their commitment to providing viewers with the best possible programming."
As for Fuel TV On Demand, the service also has been launched by Time Warner Cable and Cox systems.
With these extended partnerships, plus current distribution on DirecTV and Verizon Commuinications FiOS TV service, Fuel TV On Demand is now available in more than 10 million homes nationwide.
Each month, the service will showcase 10 hours of original programming, including competition and lifestyle fare surrounding skateboarding, snowboarding, surfing, BMX, freestyle motocross and wakeboarding.
Fox Cable is backing the cable on-demand launches with customized promo spots and advertising in VOD promotional bill stuffers and direct mail.
Among the shows airing on Fuel TV On Demand: Drive Thru New Zealand (surfing); The Captain & Casey Show and Built to Shred (skate-boarding); The Adventures of Danny & the Dingo (snowboarding); and The Great Ride Open (motocross). The future schedule includes On Surfari; Check 1, 2; The Standard Snowboard Show; Props; Firsthand; Drive Thru South Africa; New Pollution; Terje's Season Pass; and American Misfits.
"We're excited to be working more closely with Time Warner Cable and Cox Communications, adding these new on demand services to their lineups," said Fuel general manager CJ Olivares. "This group of skaters, snowboarders, and surfers are active and tech savvy, and want to watch shows on their terms and on their schedule. These on demand services give people that option, and are a great vehicle for Fuel TV to continue to grow."