Fox International Channels has signed a marketer of its own.
Liz Dolan, whose career includes stints at Oprah Winfrey Network and Nike, has been named to the newly created post of CMO for Fox International Channels.
Based in Los Angeles, Dolan will oversee all brand development, consumer and corporate communications, and trade marketing for FIC's entertainment and factual channels outside the United States. All told, the New Corp. arm has over 200 entertainment, factual, sports and lifestyle channels across Latin America, Europe, Asia and Africa.
Dolan served as CMO of the fledgling OWN: The Oprah Winfrey Network from December 2008 through June 2010. She spent almost a decade at Nike from 1988-1997. During her tenure as corporate vice president and director of global marketing, she directed all product marketing, advertising, sports marketing and corporate communications for the footwear and athletic equipment giant.
"Liz has a track record of innovation and results," said Hernan Lopez, president and CEO of FIC, to whom she will report, in a statement. "Having run global marketing at Nike, she understands what it means to bring together local passion and expertise with a broad global brand vision. We are fortunate to count on her to help us in the next stage of our growth plan."
"I'm very excited to help chart the next phase of Fox International Channel's growth all over the world," noted Dolan."Great marketing is created by really energized, passionate people and everyone I've met so far at FIC fits that description. When I look at great brands like Fox and National Geographic, and huge success stories like the global launch of The Walking Dead, I see a fantastic foundation to build upon."
