According to the latest Beta Research Corp. 'Cable Subscriber Interest
Study,' released Tuesday evening, Fox Movie Channel, National Geographic
Channel, Discovery Civilization Channel, Biography Channel and History Channel
International were the top five emerging or digital networks in terms of
Of those five, Fox Movie, Civilization and History International posted gains
over year-ago interest scores among adult subscribers, Beta said.
Fox Movie Channel led the list among 69 percent of those subscribers,
followed by National Geographic Channel (59 percent), Discovery Civilization (49
percent) and Biography (48 percent). History International and Discovery Science
Channel were tied at 47 percent.
Beta pointed out that 'differences of less than four percentage points are
not statistically significant.'
The Science Channel, FamilyNet, Lifetime Movie Network, Weatherscan Local and
Do It Yourself rounded out Beta Research's top 10 among adult cable subscribers
(aged 18 and up).
Beta -- which, for the first time, included teen-agers in its study --
announced that teens (aged 12 through 17) showed greatest interest in MTV2 (80
percent), followed by Fox Movie (74 percent) and VH1 Mega Hits (61 percent).
Beta conducted its latest telephone survey this past June among 1,004 cable
subscribers nationally. Of those, 500 were asked about 42 emerging/digital
services and the rest of the sample about 14 midsized networks and 20 premium
(The emerging networks have fewer than 35 million subscribers, while the
midsized networks have between 35 million and 69 million subscribers.)
Respondents rated their interest on a scale of 1 to 5, with 5 meaning 'very
Looking at midsized networks, Beta's latest report -- purchased by more than
60 cable programmers -- found that Discovery Health Channel and Turner Classic
Movies generated the most interest, tied at 50 percent of adult subscribers.
They were followed by Chicago superstation WGN (44 percent) and Hallmark
Channel (41 percent).
Among premium plex networks, most adults chose HBO Family (49 percent) and
Showtime Family Zone (48 percent). They were trailed by HBO2 (45 percent), HBO
Comedy (42 percent) and 5 StarMax (41 percent).