Fox Movie Tops Beta Survey


For the third consecutive year, Fox Movie Channel ranked as the emerging/digital network subscribers had the most interest in, according to a recent study.

A total of 61% of respondents to the “2005 Beta Research Cable Subscriber Interest Study” said they were very interested in Fox Movie. Hallmark Movie Channel was second (48% of respondents), and History Channel International (40%) third. Science Channel, Discovery Home and Lifetime Real Women were next, each with 38%.

Beta Research Corp. officials said high interest was reflected by survey participants that gave a service a “4” of “5” where the latter signifies being "very interested” and 1 “not at all.”

Among men, NFL Network, Science, History International and Military History Channel scored well, while Hallmark Movie and Lifetime Real Women were favored by females.

As for midsized networks, Lifetime Movie Network was first with 56% of the tallies, trailed by National Geographic Channel (53%), WGN (50%), Discovery Health Channel (47%) and Hallmark Channel (42%).

The survey also polled respondents about their interest in video-on-demand, digital-video recorders and HD services.

The percentage of respondents with high interest in VOD jumped to 39% from 30% a year ago. Those who purchased or accessed a movie or program on a VOD basis increased to 19% from 11%, according to the survey.

Meanwhile, the percent of cable subscribers with a high interest in subscribing to a DVR service with a $10 monthly price tag advanced to 31% from 24% a year ago.

Conversely, high interest in subscribing to a HDTV service was flat at 31%.

The Syosset, N.Y.-based research firm also delved into network affinity and interest in VOD and HDTV services.

GSN led the way in the VOD-measurement index -- the percent of adults with a high interest in a network who were very interested in VOD, divided by the percent of the total who were interested in VOD -- with a 156. Sí TV was second with a 146, ahead of G4 and The N, both with a 145, and CoLours TV, with a 144.

On the HD side, G4 ranked first with a 185 index, topping the indices of GSN (173), Military (160), Speed Channel (150) and Style (148), respectively.

Data were collated through a syndicated phone survey of 1,000 cable subscribers in April and May. One-half were asked about 39 emerging/digital networks (under 40 million subscribers), while the balance were queried about 21 midsized services (40 million-60 million) and a selection of 16 VOD offerings from basic-cable networks.