Fox Names Joe Marchese President of Ad Revenue

Executive aims to evolve the ad model to better serve clients, viewers
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Fox Networks Group named Joe Marchese president of advertising revenue.

Marchese joined Fox when his advanced advertising company, true[X], was acquired by 21st Century Fox in 2015. He was most recently president of advanced advertising products at Fox Networks Group.

Marchese succeeds Toby Byrne, who left Fox last year, and will report to Fox Networks Group president and COO Randy Freer. He takes over days before Fox's upfront presentation on Monday.

Fox has been among the companies vocal about the need for TV to innovate its advertising business, particularly as traditional ratings drop and competition from digital media intensifies.

Read more at broadcastingcable.com.

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