When it came to cable, Fox News Channel was the place most viewers turned to check out President Obama's healthcare address Wednesday night.
The cable news leader averaged 4.4 million watchers, ahead of CNN's 2.7 million and 2.4 million for MSNBC, according to Nielsen Media Research data.
All told, Nielsen estimated the speech on Sept. 9 averaged 31.8 million watchers across the aforementioned cable news services, as well as ABC, CBS, NBC, Univision, Telemundo, CNBC, BET and Fox Business Network.
The president's most recent primetime press conference on July 24 averaged 24.7 million watchers. The last primetime address by Obama to draw more viewers than his healthcare push came March 24, which drew 40.3 million viewers.
Based on preliminary figures, NBC averaged 8.2 million viewers, 800,000 more than ABC. CBS garnered 5.6 million.