Fox News Channel Wins Cable News Night with Mich., Ariz. Primary Coverage


An interesting night between Mitch Romney and Rick Santorum in the GOP presidential race resulted in Fox News Channel setting the Nielsen paces among cable new networks,
Fox News Channel's America's Election Headquarters averaged 1.86 million viewers between 9 p.m. and midnight, according to Nielsen data, a total that included 489,000 adults 25 to 54. In both measures, the segment leader almost doubled the combined total of its category competitors.
MSNBC and CNN both can claim second-place finishes, the former among viewers, the latter with the news demo. MSNBC's Special Coverage averaged 982,000 viewers over the aforementioned span, with 247,000 adults 25 to 54. For its part, CNN's America's Choice 2012 notched 941,000 viewers on average, 338,000 of which were in the news demo column.
Looking at matters during primetime on Feb. 28, it was a similar Nielsen story. Fox News averaged 2.38 million, with 597,000 in the demo. CNN placed second with the demo 371,000 and third with 1.11 million viewers, while MSNBC tallied 1.17 million watchers, but was third in the demo at 294,000.
More specifically, FNC averaged 2.17 million and 541,000 adults 25 to 54, when Romney was declared the victor in Arizona and 2.03 million, including 527,000 an hour later when he was named a much-closer winner than expected in Michigan.
CNN captured 1.25 million viewers and 422,000 adults 25 to 54 at 9 p.m., compared with 1.27 million and 351,000 demo devotees at that time. At 10 p.m., MSNBC chalked up nearly 1.07 million viewers, with 360,000 adults 25 to 54. CNN, meantime, averaged almost 1.05 million watchers and 360,000.