Fox News averaged a 1.2 primetime rating in July, down 14% from the same month last year. CNN averaged a 0.6, down 25% from 0.8, and MSNBC posted a 0.5 rating, up 67% from July 2006.
Fox News accounted for 13 of the top 15 programs on cable news in July and 11 out of the top 12 in the adults 25-54 demo that advertisers target on all-news networks.
The O’Reilly Factor was the top cable news program, averaging 1.9 million viewers. Also in the top five: Fox’s Hannity & Colmes (1.4 million viewers); The Fox Report with Shepard Smith (1.3 million); Special Report with Brit Hume (1.19 million); and On the Record with Greta Van Susteren (1.16 million).