Fox News Channel posted across-the-board ratings increases during a month dominated by the vitriolic health care reform debate. In August, FNC posted its highest numbers in primetime in news' target demographic of 25-to-54 year olds for the year. A demo increase for FNC is significant because while it is the most-watched news network on cable, its audience generally skews older.
FNC averaged 2.29 million total viewers in primetime (Monday through Sunday) up 17% year-to-year and 590,000 in the demo, a 25% increase, according to Nielsen Media Research. CNN averaged 891,000 total viewers and 248,000 in the demo, down 32% and 45% respectively. MSNBC averaged 807,000 total viewers and 276,000 in the demo, down 2% and 14%, respectively. (August 2008 was dominated by election news and the Democratic National Convention in Denver, Colo.).