The Chandra Levy story was good to the all-news networks, as both Fox News
Channel and Cable News Network posted significant gains in the July ratings
FNC won the month, averaging a 0.8 Nielsen Media Research rating in primetime
and 532,000 households, jumping 136 percent in households from July 2000. CNN
placed second with a 0.7 rating and 580,000 households, jumping 44 percent from
the same time last year.
MSNBC, CNN Headline News and CNBC posted more modest gains. MSNBC generated
an average 0.4 rating and 247,000 households (up 19 percent); Headline earned a
0.2 rating and 145,000 households (up 7 percent); and CNBC pulled a 0.4 rating
and 324,000 households (up 17 percent).
CNN and FNC tied in the total-day category, each with a 0.4 rating. CNN
averaged 294,000 households, topping FNC by 20,000 homes. FNC noted that it
narrowed the gap in viewers, averaging 316,000 (up 149 percent) compared with
CNN's 328,000 (up 28 percent).
Separately, a Nielsen report on second-quarter median household income found
that FNC attracts the most affluent audience of the news networks with a $56,087
median income. MSNBC viewers earn $47,115, followed by $41,875 for