Fox Reality Channel is taking its “look at us” attitude to new heights by tweaking a classic technique and launching a new “pixilation” graphic package for its original programming that it will unveil next month.
If video pixilation implies there is something too racy to see, Fox Reality executive said the network will take that suggestiveness to another level with a campaign that reveals and conceals images, allowing for footage to break through traditional walls of pixilation, interact, and surprise viewers in unexpected ways.
Executed by New York agency, PMcD, “Pixilation” creates a unique branding umbrella housing a slate of original programming ranging from the family-friendly American Idol Extra to the risqué franchise series My Bare Lady.
Fox Reality Channel will debut it’s new look for their original programming across multiple platforms with the rollout of the controversial Solitary v3.0, premiering on Jan. 17.
“Challenging a graphic practice originally designed to censor creates a unique tone and voice for our original brand and ultimately our network” said Lorey Zlotnick, senior vice president marketing and on-air promotion. “We’ve taken traditional pixilation and turned it sideways—instead of saying ‘don’t look,’ we’re calling on viewers to look even more closely.”