Soccer fans glued to the 2006 World Cup helped to boost traffic on Fox Networks’ online portals, FoxSoccer.com (msn.foxsports.com/foxsoccer) and FOXSports.com (msn.foxsports.com), which both saw record traffic in June.
FoxSoccer.com on MSN drew 4.9 million unique users and delivered 118 million page views in June, while ESPNSoccernet.com (soccernet.espn.go.com) delivered 3.8 million unique users and 66 million page views. FoxSoccer.com's parent site, FOXSports.com, also saw a boost from soccer-fan traffic, drawing 14.7 million unique users and 491 million page views for the month.
The peak traffic day occurred June 22, when the U.S. Men’s National squad was beaten by Ghana. Data from Internet-ratings outlet comScore showed that FoxSoccer.com drew 2.4 million unique users and 23 million page views for that week, while FOXSports.com posted with 14 million unique users and 154 million page views.
Given that response, FoxSoccer.com plans to make several features that it introduced specifically for the World Cup permanent parts of its online content lineup, including live scoreboards and free video feeds of Fox Soccer Channel programs.