Fox Sports 1 has inked charter advertising deals ahead of its upcoming launch.
The national sports network, which will premiere on Aug. 17 from a re-launch of Speed Channel, said that Ford Motor Co., Geico and quick-service restaurant marketer Yum! Brands have signed ground-floor ad pacts. Electronics manufacturer Samsung and several movie studios have also secured schedules, according to network officials. Financial terms were not disclosed.
“Major advertisers see Fox Sports 1’s potential and have widely accepted America’s new sports network as a primary destination for the demographics they want to reach, which we appreciate very much,” said Neil Mulcahy, executive vice president, ad sales at Fox Sports, in a statement. “The biggest sports events on network television, and the steady audience FoxSports 1 and our entire portfolio of media properties can deliver are potent incentives, and every agency is doing business with us.”
In addition to positions on events and programs on Fox Sports, Fox Sports 1 and Fox Sports 2, which will also bow on Aug. 17 from Fuel, the ad agreements include placement on other Fox Sports channels and platforms, including Fox Deportes and FoxSports.com.
Relative to Ford, the agreement grows out of extant relationships as the exclusive automotive sponsor of The One and Only Ford Fox NFL Sunday Pregame Show (for the 11th straight year) and The Ford Fox College Football Pregame Show on Fox and now Fox Sports 1. Ford’s charter sponsorship includes messaging running across live sports, studio shows, news programming and documentaries on Fox Sports 1 and Fox Sports 2, notably pregame entitlement on the former’s Big East college basketball coverage debuting this fall and a significant on-air presence during its Super Bowl week programming.
“Ford has always valued its partnership with Fox and with the addition of Fox Sports 1, Ford will further build upon our strong presence with key sports properties,” said Keith Koeppen, U.S. marketing communications manager at Ford.