Fox Sports 1 Wraps Joey Coulter’s Truck In Promo

Joey Coulter, driver of the No.18 Fox Sports 1 Toyota Tundra, heads into this weekend's Pocono Mountains 125 at Pocono (Pa.) Raceway riding a wave of momentum. Not only is Coulter the 2012 NASCAR Camping World Truck Series (NCWTS) defending race winner, the 23-year-old driver is coming off a fourth-place finish in the historic Mudsummer Classic at Eldora Speedway in Rossburg, Ohio, where he was the highest-finishing Truck Series regular in the inaugural event at the half-mile clay oval.

Coulter will debut a new partner at Pocono on his Toyota Tundra: Fox Sports 1, launching Saturday, Aug. 17, supplanting Fox-owned Speed (being converted to FS1) as the new home of the NCWTS. Pocono will mark the first of two consecutive appearances onboard the No. 18 Tundra for the network and will help count down the days until the official launch the weekend of the Truck Series race at Michigan International Speedway in Brooklyn.

This weekend's race marks the 11th event on the 2013 NCWTS schedule and the official "half-way" mark of the season. Historically, the second half of the season has proven to be Coulter's strongest half. In 2012, he scored his first series win, two poles, seven of his eight top-five's and 10 of his 15 top-10 finishes between Pocono and Homestead-Miami (Fla.) Speedway, according to Fox Sports. Coulter, who has had an uncharacteristically slow start to the 2013 season, hopes to continue his momentum and ride the wave all the way to Homestead.  

The Pocono Mountains 125 will air live on Speed at 1 p.m. ET beginning with the NCWTS Setup with Krista Voda at 12:30 p.m. ET.