Fox Sports is teaming with LiveLike to deliver a virtual reality (VR) experience and coverage of the multi-day Big East men’s basketball tournament starting March 9.
The offering, to be delivered on the Fox Sports VR app and as part of the Fox Sports Lab initiative, will begin with four quarterfinal games next Thursday.
With Jeep on board as a sponsor, Fox Sports and LiveLike are creating a “virtual suite” that will let users access multiple feeds from four cameras (two basket and two foul line cameras) and original 360-degree content from the tournament. The VR offering will also present a live “director’s cut” that automatically moves viewer’s vantage points and follows the on-court action.
The coming tournament is the latest hook-up between Fox Sports and LiveLike. They’ve previously collaborated on VR experiences for Super Bowl LI as well as for soccer and college football coverage. This video from a recent college football game between Ohio State and Oklahoma demonstrates how users navigate inside the virtual suite and the interactive features the experience supports.
Viewers can view the VR experience without special glasses via the mobile app, or experience by pairing a smartphone running the app to Cardboard viewers or the Samsung Gear VR headset. Users will need pay TV credentials to access the game coverage on the Fox Sports VR app.
“This blend of virtual reality provides the promise of the second screen in a way that has not been delivered before,” Michael Davies, SVP of field and technical operations at Fox Sports, said, in a statement. “With the ongoing refinement of virtual reality and support from Jeep, FOX Sports now offers a unique blend of presence and interactivity that has not been available previously.”
Fox’s complete coverage of the tournament will be offered across its networks and digital platforms, including FS1 and the Fox Sports Go app, starting Wednesday, March 8.