David Sternberg was named senior vice president of emerging networks for Fox
Cable Networks Group Tuesday, as well as general manager for the new
action-sports network Fox will launch this summer.
Sternberg -- who retains his role as GM of both Fox Sports World and Fox
Sports en Español -- will expand his responsibilities immediately, Fox Networks
Group president and CEO Tony Vinciquerra said in a release.
Sternberg will now supervise all business and financial operations for the
new action-sports service, as well as overseeing programming, marketing, sales
and distribution strategies.
He will work closely with C.J. Olivares, head of programming and marketing
for the new network, who joined upon its formation in December.
Sternberg will also work with Fox Cable's affiliate-sales and marketing team
to explore growing distribution opportunities for all of the programmer's